The opportunities are similar for the NBA, although the calendar likely moves a little too quickly to go so all-in on every game. The company also developed a feed using its machine learning technology to predict and analyze TNF games in real time. This year, Amazon also brought on celebrity chef David Chang to do Parts Unknown-style food and culture segments in each week’s home market. Dude Perfect and LeBron James’ SpringHill Entertainment aren’t the first brands most football fans would associate with the NFL, but they create entertaining side broadcasts alongside the Michaels-Herbie mainstage. In their NFL content, Prime Video has hired companies that make extremely popular stuff and built out NFL products around that. Amazon didn’t become a juggernaut by appealing to tiny subsections of the marketplace or niche audiences. Look, it’s no surprise a company that started in e-commerce and web servers would go for the masses over the minutiae. Brian Scalabrine is a recognizable personality, does national radio, and is extremely polished on Celtics broadcasts.īecause the NBA does not have the national development pipeline due to its daily, regionalized schedule, Amazon will have to get its best talent scouts out there to find the next great team. Sarah Kustok has been elite on YES Nets games forever and played in college, too. Andraya Carter is among ESPN’s fastest risers and incredibly insightful no matter her role.
If Amazon looks a little deeper, they could find a real lottery ticket. Chris Paul’s contract ends after this season, and there should be a bidding war for him just like there is for soon-to-be-retired QBs. It’s probably worth checking what Steve Kerr’s plans are after the 2024 Olympics. It would be hard not to call JJ Redick (who already has a partnership with Amazon owned-Wondery for his popular NBA podcast).
The best analysts can focus viewers’ eyes on the most important factors in a big matchup while also continuing to educate the diehards.
The first calls for play-by-play should be Ian Eagle and Mark Jones, two popular veterans who bring a strong presence to the mic.įor color, credibility comes from experience and prep. Because Prime Video is likely to have two games a night if it mirrors the current ESPN and TNT setups, the streamer will need two crews.
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